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What is LOHAS?
LOHAS is an acronym for Lifestyles of Health and Sustainability, a $228 Billion market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice.
LOHAS companies practice "responsible capitalism" by providing goods and services using economic and environmentally sustainable business practices. LOHAS business owners and industry leaders from around the world meet each year at the LOHAS Conference to discuss industry trends, share ideas and learn how to run a successful LOHAS business.
LOHAS consumers, sometimes referred to as Lohasians, are interested in products covering a range of market sectors and sub-sectors, including: Green building supplies, socially responsible investing and "green stocks", alternative healthcare, organic clothing and food, personal development media, yoga and other fitness products, eco-tourism and more.
The LOHAS market is comprised of 5 sectors:
Sustainable Economy
- Green building and industrial goods
- Renewable energy
- Resource-efficient products
- Socially responsible investing
- Alternative transportation
- Environmental management
- US Market--$76.47 billion
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Healthy Lifestyles
- Natural, organics; nutritional products
- Food and beverage
- Dietary supplements
- Personal care
- US Market--$30 billion
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Alternative Healthcare
- Health and wellness solutions
- Acupuncture, homeopathy, naturopathy, etc.
- Holistic disease prevention
- Complementary medicine
- US Market--$30.7 billion
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Personal Development
- Mind, body and spirit products such as CDs, books, tapes, seminars
- Yoga, fitness, weight loss
- Spiritual products and services
- US Market--$10.63 billion
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Ecological Lifestyles
- Ecological home and office products
- Organic / recycled fiber products
- Environmentally friendly appliances
- Eco-tourism and travel
- US Market--$81.19 billion
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Top Reasons Why You Should Attend the LOHAS 11 Forum
Learn how to successfully approach the LOHAS consumer with your products and services.
Meet and mingle with like-minded executives from all LOHAS market sectors.
Speak directly with mainstream media who are interested in covering companies and products designed for the conscious consumer.
Glean insight into the values and purchasing decisions of the LOHAS consumer.
Hear the experts' latest trend data from the leading LOHAS market sectors, including organics, the spa industry and green building.
Connect with international companies interested in developing international LOHAS business relations - from countries such as Japan, Australian, Germany, the United Kingdom and Brazil.
Look at what the future holds for sustainability and envision the possibilities for you and your business.
Learn the corporate authenticity and leadership skills that will promote your LOHAS-oriented business practices.
Understand the latest marketing techniques - from search engine optimization to cause oriented marketing campaigns - and see what will work best for your company.
Harness innovative ways of thinking about your business.
Connect with others and lead society toward a healthier and sustainable future.
All told, it's simply the best place to discover all your opportunities in the LOHAS marketplace!
Visit their website!
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